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Assignment UG Business Plans
Marketing plan-Samona Products Ltd
Marketing plan; Samona Herbal Jerry-Samona Products Ltd
EXECUTIVE SUMMARY
Samona Herbal Jerry is
produced under Samona Products Ltd which is nowadays planning to expand in new
market. This paper is formulated to design an initial marketing plan for the
company. It involves the diverse marketing element to assist the management of
the company in marketing. It defines the key objectives of the company in
relation to the expansion plan, which the marketers want to achieve.
In addition to this, it assesses the market environment to describe the internal and external factors which influence the organization and servicing of identified market. The most suitable market is identified to launch the product there and earn maximum profits. Along with this, marketing objectives and marketing strategies are also describes to formulate a best marketing mix in order to achieve marketing objectives. An action plan is designed to show the way through which marketing plan can be executed. In addition to this, a marketing budget is prepared which is favorable to the company's resource base and demand of the market. This paper also addresses the critical issues for the company which it needs to take in to the consideration.
Paper code: 13038
Issues and remedies in the case of Andrew, Brian, Colin, Diana and Elizabeth who incorporated the Gangstars ltd
Issue 1: Whether the only Andrew and Brian’s votes were
adequate for the expansion of the business.
The case shows that, five (5) members, Andrew, Brian, Colin,
Diana and Elizabeth incorporated the Gangstars ltd, however, the decision to
expand the business is voted for by Andrew and Brian leaving out Colin, Diana and
Elizabeth.
Remedy: The Companies Act 2012 provides for Quorum which is
the minimum number of shareholders required to attend a meeting before business
can be transacted. Usually quorum is regulated by the Companys Articles of
Association but where they are silent, the law states that for Private
companies, 2 members present in person is sufficient and for public companies,
3 members personally present constitute quorum. S.134.
Generally speaking, each member has one vote by a show of
hands irrespective of the number of shares held by him. S. 136 (1). Voting may
be done either personally or by a proxy.
The Companies Act 2012 provides that all business at an
extraordinary meeting except for declaration of dividends, consideration of
reports of auditors and directors, election and removal of directors and
remuneration of auditors must be by special resolution. A resolution is special
if passed by majority of at least three-quarters of members entitled to vote.