Document Title: MARKETING PLAN-BLESSED HERBAL JERRY

Paper code: 13078

MARKETING PLAN FOR; BLESSED HERBAL JERRY

MARKETING PLAN

A- INTRODUCTION

1.1 Product review

Blessed Herbal Jerry is produced under Destiny Products Ltd which is nowadays planning to expand in new market. This paper is formulated to design an initial marketing plan for the company. It involves the diverse marketing element to assist the management of the company in marketing. It defines the key objectives of the company in relation to the expansion plan, which the marketers want to achieve.

The business review aims at giving a better understanding of the Destiny Products Ltd scope of business and current situation with analyses on the product (Blessed Herbal Jerry), marketplace and the competitive situation. The review is presented through both primary and secondary research, meaning information received from the company and reviewing records and data from other sources.

The Blessed Herbal Jerry has managed to build a solid trust with their customers through their service and product quality in a rather short period of time. This has enabled them to develop their own brand of products. They have also acquired rights to one brand, a product family of Blessed Herbal Jerry packed in different sizes which the Blessed Herbal Jerry supplies these particular products in the Ugandan market.